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So from a high level perspective think of the “crowd” as a bunch of potential investors/contributors - potentially you and I amongst many others within a crowd. As for the “funding” think of what we are doing and what the company is ultimately looking for.
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“Crowdfunding is the use of small amounts of capital from a large number of individuals to finance a new business venture. Crowdfunding makes use of the easy accessibility of vast networks of people through social media and crowdfunding websites to bring investors and entrepreneurs together. Crowdfunding has the potential to increase entrepreneurship by expanding the pool of investors from whom funds can be raised beyond the traditional circle of owners, relatives and venture capitalists.”