High-growth industries drive the inevitable and incredible rush of new people, business, ideas, capital and innovation; the cannabis space is no exception. Add to this a myriad of important issues related to food, fuel, fiber, medicine, social justice, civil rights, environmental impact and cognitive liberty – and the word ‘industry’ itself becomes incomplete.
The industry is part of a broader movement and it behooves all its participants to embrace this view.
Business Opportunity: At $22 billion in 2021, the cannabis industry will compare in size to the craft beer industry and the entire chocolate market. At $44 billion in 2026, it will eclipse the entire wine industry and compare in size to the organic foods market. The California market alone is expected to grow to nearly $6 billion by 2021 with the adult-use market expected to represent over 75% of that total.
CANNABIS: Plant, People, Planet, Profit
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