CANNAINVESTOR Magazine Privately Held Companies December 2017 | Page 230

The makers and distributors of America’s top-selling beers, wines, and liquors are already facing stiff competition from newly deregulated microbrewers and craft distilleries.

Cannabis prohibition shuts out a zero-calorie competitor with far fewer short- and long-term health risks. The industry donated (read: invested) $19 million to re-election campaigns in 2016, and another $4 million to soft money groups like “Public Safety First” which specifically oppose cannabis legalization efforts. The efforts here are well documented.

Cannabis legalization does reduce alcohol sales, and its regular use reduces alcoholism and alcohol-related deaths. Each year 37,000 deaths in the US are attributed to alcohol, compared to zero deaths from cannabis use, ever. Brewers and distillers are eager to point “public health and safety” attention in another direction.

BIG BOOZE

National Beer Wholesalers Association

Anheuser-Busch InBev

Wine & Spirits Wholesalers of America

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