CANNAINVESTOR Magazine Privately Held Companies December 2017 | Page 209

As of now, there is no competition with our business model. However, there are other companies that many of our potential partners may have to compete with. There are eight licensed medical dispensaries run by five different companies currently operating within the state. As they are already established and have a high likelihood of obtaining recreational licensing, they are our most direct form of competition in the open free market.

Wellness Connection (WC): Perhaps the most dominant medical agricultural company in Maine. Established in 2011, they operate four state-licensed medical cannabis dispensaries in Bath, Brewer, Gardiner, and Portland. WC has a long-standing relationship with the legalization movement. Wellness has donated heavily into Medical Caregivers of Maine and led the culture change from an industry perspective. They are estimated to control between 40% and 50% of the current medical market.

Maine Organic Therapy (MOT): Operating out of Ellsworth, this organization may be the most direct competitor as their business is closest in proximity to Pleasant Mountain farm. They specialize in customer service mastery and education. They too, have donated financially to the recreation legalization movement. They own approximately five to seven percent of the medical market.

4. Safe Alternatives of Maine: Safe Alternatives is a Maine non-profit medicinal facility.

They are located in Aroostook County. This is truly a small business. They possess a

small niche market in the Deep North of the state at about 1-3% market share.

5. Remedy Compassion Center: This business was created in 2010 in Auburn. They are

the first state-licensed medical dispensary not only in Maine, but also east of Colorado.

As a nationally recognized brand name, RCC possesses 15% Market share.

External Competitive Factors: There is little doubt that a new and developing market

will bring other visitors from outside the state. The biggest potential newcomers are

primarily located in Boston. These are cannabis dispensaries already established and

look to expand their sphere of influence throughout greater New England as

Massachusetts is under the same recreational regulation moratorium as Maine. Though

this threat is not great or immediate, groups like Patriot Care are mobilizing for the

chance.

COMPETITION

Business Plan

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