CANNAINVESTOR Magazine October / November 2016 | Page 41

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CEO, HiFi Farms

Sara Batterby is a recent Venture Capitalist and early-stage technology veteran with 20 years of marketing, operations and business development experience in high growth, innovative environments. Prior to entering the cannabis industry, Sara co-founded an early stage venture fund in Silicon Valley with the goal of helping investors understand the powerful business case for investing in women as part of a well-diversified portfolio. Now as the CEO of Hifi Farms, a cannabis cultivation company, and Founding Chair of the Portland Chapter of Women Grow, Sara’s priorities are diversity, sustainability and organics. She is excited to bring her business experiences to bear supporting those who wish to enter this industry and ensuring that cannabis becomes a market that enriches and empowers a diverse group of entrepreneurs in Oregon and throughout the US.