But how can we invest with any confidence if we don’t know what’s going to happen. And of course, we can’t — with very few exceptions, and cannabis is such a rare example.
It is already becoming one of the world’s major industries, and will continue to grow no matter what happens in the world. Boom or bust, it won’t matter over the coming few years.
A huge opportunity for startup entrepreneurs and investors, and for most of those companies that are publicly-traded. All that’s needed is some very smart, aggressive marketing that emphasizes greed and safety/security. (Remember, two great human motivators are greed and fear. And what’s the antidote to fear? It’s safety.)
Trouble is, few companies know this, which is partly why the landscape will be littered with too many embarrassing failures — all because they didn’t know how to SELL.
Patrick W.H. Garrard
Patrick Garrard is one of the most successful investor marketing professionals in North America, and a frequent contributor in the cannabis media and on cable TV. He has also played an active role in building and funding over 20 private and public companies, generating tens and tens of thousands of new shareholders.