And “Think different” because billion-dollar markets are being created. Example …
• Mood-altering cannabis beverages will be colossal. You want to feel lively, sexy, mellow, mentally alert, or whatever? Choose your drink and feel the difference. Big threat to Snapple and the energy drinks.
• The opioid plague and PTSD: Highly effective cannabinoid treatments are coming. Another major market, and a real life-saver for millions of people.
• Franchising will be a natural as legalization spreads. Which companies will be a future cannabis McDonald’s and Burger King?
• Foreign opportunities? Europe is on the cusp of a breakout. Latin America and Asia are in the early stages of legalization.
Like never before, follow Steve Jobs’ famous advice — just make sure you’re thinking strategically.
8. The media is starved for fresh content.
Local editors and TV producers are especially needy, and cannabis is a hot topic. You can also reach the media directly — pick up the phone or send an email — without going through expensive PR people.
You just need a good story, with an attention-grabber. Social media can also publicize a company for a tiny fraction of what it cost a few years ago, and do it far faster, cheaper.
9. Non-traditional funding is pouring into cannabis.
The New York Times recently had a big story: “Marijuana startups, shut out from banks, turn to private backing.” There are thousands of independent investors who formerly wanted no part of startups — because of their high risk — but are now very interested in cannabis-related ventures.