Sad but true: Most cannabis companies are risking their future viability and wasting their early funding by marketing themselves in a way that accomplishes little or nothing.
Their sites and decks may look nice enough at first glance, but they’re empty: No Unique Selling Proposition (USP), no core message or vision, nothing special. They just “explain” themselves, but don’t sell, which is semi-useless, especially with no attention-grabbing USP.
But if a company can’t stand out from the crowd, then nothing will happen, thus what’s the point? So, yes, it’s all dumb and useless. Also …
Every young cannabis/tech company is in a race for survival. A shakeout is coming because there’s too much competitive clutter. Too many young companies that have nothing special to offer, run by impractical entrepreneurs. (Remember past tech frenzies, and the blood-baths that followed?)
But if all this sounds overly negative — it’s NOT! Cannabis/hemp will be the greatest social/medical/business revolution of our time. Personal fortunes will be made, and future corporate giants are now being born.
But there’s just a very large “but”: Every young company needs a fast launch in its first year or two, to stand out from all the cannabis competition. And apart from having a good business plan, it will also need to market itself in a way that makes an impact. Otherwise, forget it.
124