Share of Retail Cannabis Sales in Europe in 2019
(includes all product categories)
Chart 1: Share of Retail Cannabis Sales in Europe in 2019
Source: Marijuana Business Daily estimates based on governmental data and information provided
by industry stakeholders
© 2020 Marijuana Business Daily, a division of Anne Holland Ventures Inc. All rights reserved.
IT WAS A GOOD YEAR FOR EUROPE
We’ve always been cautious when reporting sales in Europe. Instead of accepting wild predictions, we believe companies and investors should pay attention to the actual sales and the regulations that need to be understood in different jurisdictions for businesses to be successful.
Keeping that approach, we’re optimistic to see that sales in Europe enjoyed an impressive growth rate in Europe in 2019, led by Germany and Italy.
The not-so-good news is that the other markets remained largely unchanged, or despite some growth, continued to be too small.
There are even some countries where medical cannabis was legalized years ago where the domestic patient
count remains at zero, even as companies are producing for export in them or are in the process of doing so.
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