The first rule of investing: don’t lose money. The second rule of investing: refer to rule one.
Any early stage company involves some level of risk. The level of risk associated with direct hands on cannabis companies is inherently higher than companies that do not directly grow, process, sell or test the
product. The distinction is purely based on what constitutes a direct violation of federal law.
The Cannabis industry is a minefield riddled with unprepared and inexperienced entrepreneurs seeking
capital to offer their goods and services. Trust that gut feeling if that the investment doesn’t feel right,
doesn’t match the level of risk that you’re comfortable with, or you suspect something about the team and
their history: walk away. The number of opportunities in the cannabis industry are countless at this point.
Nic Easley, contributing writer and CEO of 3C has helped
more than 70 clients design, start up, build, and optimize
their cultivation and commercial cannabis operations. 3C
uses science, research, and education as guiding principles,
prioritizing ROI, profitability and shareholder value while
recommending both socially and environmentally responsible
practices. Nic’s scientific background, combined with over 15
years of agricultural field and biological experience offers the
industry new possibilities of productivity, profitability, and
professionalism. Over the past nine years - both in Colorado
and nationwide - Nic has been asked to speak and keynote at
multiple industry conferences and contributes to numerous
industry publication.
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