CANNAINVESTOR Magazine July 2017 | Page 124

ICU Power California is a company born from experience. As the energy conservation movement has grown and energy alternatives have expanded, it became clear that although there were many options available to customers looking for ways to reduce their energy footprint, the companies selling these products were primarily concerned with selling their particular product. While this might help reduce energy consumption and achieve some cost savings, this singular focus effort is not always to the best benefit to the customer.

An example would be the installation of solar panels on a rooftop when the roof is outdated. Although the customer may be saving energy and even producing some excess energy while reducing their energy bill, energy is still being wasted. When you don’t address energy inefficiencies and reduce consumption before calculating the number of solar panels needed, you will require more solar panels, which are the most expensive component to any energy retrofit program. The formula of [kwh consumption = X (the number of solar panels needed)] is not always in the best interest of the customer. There are many other cutting-edge solutions available to attain energy savings that are less expensive and more efficient.

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