The biggest challenge we’re witnessing right now is that there’s not nearly enough historical cannabis stock data to work off of. Investors and brokers with no connection to cannabis whatsoever all of a sudden just got dollar signs in their eyes and began making horrendous decisions and recommendations, buying the stocks of whatever public cannabis companies popped up in the Google search results first.
Our current crises only shine a spotlight on the financial woes many of these public companies currently face. While the history of cannabis investment isn’t close to written, an opportunity for companies that focused on private investments to gradually take over significant segments of the sector has emerged as bigger players continuously lay off workers and trim operations. Today, the smaller, privately owned cannabis companies that are “built to last,” not “built to flip,” are poised for ongoing success. It’s impossible to predict the future, but emphasizing cannabis companies that exhibit responsible growth, business ethics and morality will put everyone involved on a path toward mutual success.