CannaCFO Magazine Issue 1 | Page 54

Cannabis companies are consistently under regulated when it comes to health and safety so many companies have been taking this part of their business into their own hands in an effort to produce consistentand safe products and to later down the line be able to functionunder federal guideline. One of the ways companies are doing this is to become cGMP Certified. Even though to me and to some others this is an obvious good thing to do, people still ask me why get cGMP Certification? It takes a lot of time,it’shard work, and can be expensiveto become cGMP Certified, so why should we even be interested in going through all of the heartache for something that isn’t yet required? There are many, reasons that receiving a cGMPaccredited certificationcan benefit your cannabis companyand I decided to write the column this month about those reasons. Hopefully if you are reading this it will explain many reasons why and then shortly line out the steps of becoming certified. If this is something in your 2021 goals for your company, hopefully it will get you in the mindset and give you an idea of what to expect.

Positive brand recognition is always a good thing when producing products. This is probably the number one reason why potential clients call me wanting the cGMP Certification in the first place. They want to be able to brand their products a cGMP Certified and many other cannabis/hemp companies won’t buy or sell products that weren’t made in a cGMP Certified facility. This is the trend and the way I see it being in the industry from now on. Consumers are far more likely to buy a product that they know is safe and held to a standard that has been audited. Being able to put on your branding, website, and product stands that you are a cGMP Certified company makes a lot of difference when it comes to consumers and ingredient buyers. It also lets consumers know that you aren’t just in this to make money, but you actually care about the people that are using your products. It helps consumers trust your brand and want to continue buying it, and that’s the goal, right? Especially right now when there are oh so many brands that obviously are in it just for the money grab and seem not to care. Doing this will set your company apart from the others.

Product safetywhen it comes to cGMP Certification in one of the key factors.

cGMP requirements are based on current FDA regulations and revolve

around making your product as safe as possiblefor human

consumption.