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has been invited to major music award shows to livestream behind-the-scenes moments, pulling in millions of real-time viewers. Streamer IShowSpeed was tapped by FIFA and UEFA to capture exclusive behind-the-scenes moments during global matches, bringing unmatched visibility to these events.
Streams can last anywhere from 3 to 8 hours. They’ re unpredictable, unscripted, and unfiltered. And that’ s exactly the point. People are drawn to the chaos, the honesty, the slip-ups, and the moments that can’ t be staged.
Just like podcasting, streaming isn’ t about polish. It’ s about presence. And brands are learning, on the fly, how to show up in that space naturally, authentically, and creatively. There’ s no perfect formula yet. But the best ones are experimenting and earning attention by being part of the culture, not interrupting it.
AI Is Rewriting the Rules
The most disruptive force in marketing today? Without a doubt- AI.
From a technical standpoint, SEO is being
redefined. We’ ve entered the era of AIO( AI Optimization) where showing up in AIdriven platforms like ChatGPT, Perplexity, and Claude is becoming just as crucial as Google rankings. Marketers now need to rethink how they’ re being discovered and build content with machine and human discoverability in mind.
But the creative shift? It’ s even more dramatic. Generative AI has democratized high-quality content creation. Tools like Midjourney and Google’ s Veo3 are letting anyone bring ideas to life with nothing more than a prompt. We’ re now in a world where the line between real and AI generated is getting thinner every day.
As someone who works at the intersection of AI and content, I’ m constantly stunned by what’ s now possible. From animating my son’ s toys with AI tools, to building apps that automate my content pipeline, to launching entire YouTube channels powered by AI- the speed and scale of execution is wild. But this also comes with a new challenge: quality no longer sets you apart. Anyone can make great-looking content now.
The future of marketing doesn’ t belong to those who simply follow the trends- it belongs to those who understand the shifts underneath them. And one of the biggest shifts lies in realizing that the new currency of our time is imagination.
Those who will stand out are the ones who know how to use their imagination to craft unique stories that others can’ t simply just copy. As media evolves, formats shift, and AI democratizes creativity, the biggest edge marketers can build isn’ t just technical- it’ s emotional.
In a world where digital media is taking over, new formats are emerging and AI is radically transforming the type of content we consume- this era will reward those who don’ t just chase attention, but earn it by leveraging a timeless skill that cannot be disrupted: the ability to tell a story worth sharing.
Tomide Akinyemi is a digital strategist, content specialist and futurist passionate about helping organizations and individuals realize growth through content. You can commune with him via email at: Tomide @ powertalks. biz.
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Telephone: + 254- 746- 308 377 E: Info @ marketingafrica. co. ke