Environmental Innovation in Practice
As a TRA Gold Eco-Rated property, it has implemented impactful sustainability systems throughout its operations:
• Over 1.1 million plastic water bottles removed from use.
• More than 193,000 straws eliminated from supply chains.
• Expanded hybrid-solar heating systems and wastewater recycling for irrigation.
• Ongoing beach clean-ups and environmental education.
Chefs cultivate organic herbs on-site and source seafood directly from local fishermen using low-impact, traditional methods. From the kitchen to the coastline, each action reflects a commitment to long-term ecological responsibility.
A Proven Model for Sustainable Tourism in Kenya
For Kenya to become a global leader in sustainable tourism, it must present tangible, working models that show measurable impact. Serena Beach Resort & Spa exemplifies this through its approach to communityled conservation, cultural integration, waste management innovation, and guest engagement.
This model aligns with Kenya’ s Vision 2030 and the United Nations Sustainable Development Goals, offering a practical framework that can be adapted across the region. As custodians of East Africa’ s natural and cultural heritage, Serena Hotels continues to demonstrate that responsible tourism is not only possible, it is essential.
Where Your Stay Makes a Difference
A stay at Serena Beach Resort & Spa supports sea turtle conservation, uplifts local artisans, and helps protect one of Kenya’ s most ecologically significant coastlines.
Whether it’ s witnessing a hatchling release, learning a centuries-old craft, or choosing to stay in a place that gives back, your next journey can make a lasting difference.
Maureen Okore, the Regional Marketing Director, Serena Hotels, is a 4-time award winning brand management and marketing professional with over a decade of industry experience in agencies and the hospitality space. You can commune with her via email at: Jagon2k @ gmail. com.