Can a Deliveryof-Care Model be RMT-Centric ? Yes , indeed !
By Don dillon , rmt
In the interdisciplinary setting , massage therapists are often positioned as supportive and adjunctive to the gatekeeper physician , chiropractor or physiotherapist . Michael Desrochers wants to change that with an RMT-centric model … painPRO . Spanning seven locations in British Columbia ( two more in negotiation ), with plans for growth across Canada , painPRO ’ s motto , “ Pain Doesn ’ t Wait … Why Should You ?” promises sameday care . painPRO employs massage therapists , physiotherapists , chiropractors and kinesiologists . painPRO delivers over 6000 treatments / month and offers inclusive pricing - no additional charge for IMS or Shockwave Therapy modalities . Remedial elastic bands and topical pain relief products are complimentary when included in the treatment plan .
Desrochers describes painPRO as a marketing and education company providing just-in-time delivery of health-care in the orthopaedic pain field . painPRO provides contemporary fullservice clinics staffed by select primary healthcare professionals , with a manual and movement therapy focus .
Administrative functions such as insurance direct billing , marketing , payroll and accounts receivable are centralized . Patients access care quickly via state of the art phone systems with one central phone number .
A fully integrated electronic medical records system allows practitioners to access records at any location . Patient compliance software monitors adherence to prescribed rehabilitation programs , and spot-check surveys monitor overall patient experience .
RMTs working full-time , 30 hours weekly , average $ 80-100,000 / year take-home , with the top RMT grossing over $ 200,000 / year . Beyond hands-on care , practitioners can aspire to Clinic Leadership , Division Leadership , Education Development , Clinic Ownership and Clinic Licensing career paths .
Practitioners have free access to the Clinical Practice Development Program , including a growing platform of evidence informed courses . painPRO offers tuition re-imbursement for approved external courses , incorporates a variety of marketing strategies and sponsors many sports teams , special events and charitable initiatives .
Desrochers describes painPRO ’ s design as “ Zen feel with a clinical approach ” and emphasizes painPRO “ is a premium brand dedicated to evidence-informed treatments within the biopsychosocial model of care ”.
Desrochers graduated from the D ’ arcy Lane Institute in London , Ontario before moving to British Columbia . Prior to massage therapy , he majored in economics , working 14 years in corporate finance senior management roles . Desrocher is a registered nutritionist and former CanFitPro Pro Trainer . We caught up with Michael Desrochers for a few questions about his business model :
“ How does your licensing and clinic co-ownership model work ?” We assess the candidate ’ s alignment with our core values , and perform a needs analysis in terms of location . This is important for two reasons : first , without alignment to our core values of “ improve lives , inspire change , be open minded , and pay it forward ”, there can never be a solid foundation to work from . Second , a candidate licensing the painPRO brand requires a large enough capture area to support long-term profitable operations . The biggest issue many RMT clinic owners face is attracting non-RMT health care professionals like Physiotherapists and Chiropractors . This is the bedrock of our program . We ’ ve aligned with practitioners in several fields to establish a truly collaborative-care model . Practitioners are co-equal in delivering patient care .
8 Canadian rmt