many years to the sport of bodybuilding as a participant , promoter , coach , mentor and good , loyal friend to so many . Establishing Jamor Enterprises in collaboration with his good friend Norm Jacobs , Jim played an integral part in bodybuilding and physique competitions in Ontario and was one of the founders of the Toronto Pro Supershow . In 2016 Jim received the Ontario Physique Association ’ s Lifetime Achievement Award recognizing his dedication and accomplishments to the sport of bodybuilding . Jim passed away on Monday , June 26 , 2017 .