was in my ear at this moment . “ Keep it simple stupid ”, he shouted , turned and walked away . Now the way my mind processed this was rapid and helped me to sort out what was standing in front of me . You see I was over complicating things , because I wanted the best result , the fastest I could be , I was ahead of everyone else , wanted mine to be the best . But in doing so , I tied myself in knots , was stuck , I would surely fail . Well I squared away quickly , I saw through the complications I was creating , and I didn ’ t fail . It came in very handy over the course of my life . Especially being a coach for the last 22 years , teaching this to my clients .
But here ’ s the thing you have to understand , that the outcome of “ keeping it simple ” MUST be one that creates success for you . So keep it simple and succeed , does not mean , less focus , doesn ’ t mean do less constructive things in effort , or the intensity , or passion in the pursuit of what you ’ re trying to achieve .
So I want to talk today very specifically about the road to being big ripped and getting the best placing and result possible .
Why did I say above the unleashing of Social Media ? How does that connect to keeping things simple and not complicating what we are trying to achieve ?. This , of course , pertains to Social Media ’ s pervasive influence , I believe that it is most directed to the younger folks out there . The ones who see and have seen such prolific images and representations of physiques since they were children , Facebook first released in 2006 . YouTube next , and growing up through Instagram and TikTok , and all of the other platforms that have been so heavily impactful on the creation of what these young people ’ s goals and ideas , and how to achieve them . See when I was young . It was bodybuilding magazines , and you had to wait every month for one to come out . Or it was movies and books , and this is great , giving you an idea of a goal . But it was slow and limited in origin . Magazines . So when we looked at these guys , we knew this took a lifetime of work . Then started the slow process of the lifelong journey of creating this . Along with the books in the library , maybe you were fortunate enough to know of a great mentor in the gym or to be able to hire a coach , that was themselves successful in the field . Now you listened , disciplined , ate and you trained . Day after day month after month year after year . Some basic vitamins , minerals , and maybe some protein / creatine supplements . Simple , basic super effective , and you were doing something that because of the time that it took , made you want to pursue it even harder , more passionate , and were so much more fulfilled , Because of the arduous process ; the toil day and day out , It was HARD AF but so simple !
You see , steroids weren ’ t even a topic of discussion for young guys . Seriously they aren ’ t , and If possibly when they were discussed , they were years later down the road , many years later when you had some really decent experience under your belt . Or maybe for many , they never were at all .
Then things changed fast , I remember working with competitors in the mid 2000s and it was all “ I saw a post about a guy taking this and this and this and this ( for a prov qualifier ) what if I took these + 14 other things , I ’ d be bigger and more ripped than him , right ? I ’ d win the provincial qualifier right ?! Literally it felt