CANADIAN PHYSIQUE ALLIANCE May/June Issue | Page 38

before, or would they rather know in advance and not grind
down to have the rug pulled out from underneath them?
That answer may vary but Ron was very cognoscente of
this in conversations and decision making and it certainly
turned my personal thoughts more towards that impact.
Some cancellations unfortunately didn’t have that luxury to
even consider this.
No one wants to talk about the economics behind these
decisions like it’s a bad thing to have a profitable event.
Economics are there, no matter if you carry the corporate
definition of “not for profit” or “for profit”. They are a reality
and ultimately allow the Promoter to put on a quality event.
Promoters in either definition, risk a financial investment
even when a well-planned event with stability is put on.
With any business decision comes a risk assessment
and tolerance level. Time invested v. profit substantiates
we don’t do this for money. These decisions to cancel or
proceed are not solely based on finances. There is much,
much more we get out of this, and it is passion driven, but
we certainly are not able to do this at a huge loss. Especially
with uncertain economic times ahead.
38
Even in these early stages of the Covid19 crisis and the
negative impacts it is having on all of us, we are already
seeing positive outcomes:
• supportive collaboration between Promoters and
Directors is occurring
• building new supportive relationships
• adaptability
• resiliency
• inspiration
• kindness
• giving
• finding out what we are made of in the face of
adversity
• being forced to think in ways we wouldn’t otherwise
• and of course, we must mention all the quarantine
inspired dance and quirky Tik Toc videos
the list could go on.
We are all truly in this together. The parallels between
competitor and promoter are very real.
In the broader scope of this crisis, there is no question we
WILL ultimately triumph, history has already proven that to
be inevitable.
Tara