CANADIAN PHYSIQUE ALLIANCE May/June 2021 | Page 35

We put together a list of the 5 best practices for transitioning your personal training business online

To hear from other personal trainers that have shifted their businesses online check out our podcast , Physique Business . We have new episodes every other Tuesday on Spotify and Apple Podcast !
1 . Set up a dedicated website focused on your niche !
It ’ s important that your website is simple to navigate , visually appealing and includes all essential information such as contact details and your background . The most successful personal trainers target a specific audience and don ’ t try to be a jack of all trades . Focus on what you do best whether that is functional training , prenatal fitness , working with seniors , weight loss or competition prep .
2 . Build a digital presence unique to you
Once you ’ ve created your website , you need to drive awareness to your site . It ’ s a given that you should contact all existing clients , but now that you ’ re online it ’ s well worth trying to increase your reach . Show up on social media , post content daily , and be unapologetically showing off your personality . People want to connect with real people that are passionate about what they do .

3 . CREATE LIVE INTERACTIONS BY USING VIDEO OR AUDIO

Live streaming from your newly-created website is a great way to reach more customers . This allows people to see your style of training and get to know you better . It also allows you to interact with potential customers and answer any questions in real time . Making yourself available is important today and the new social network on the block is clubhouse . This is a live interactive podcast-style social network that allows you to connect and collaborate with high-level influencers as well as prospective clients .
4 . Build a Program
Creating online training service offerings that help people achieve their fitness and health goals , but do not require a ton of time , allows you to gain back that ever so important personal and financial freedom . For example , you can take an in-person client and create an online workout plan for them to follow and interact with them via online mediums . Focus on-at-home alternatives . The importance of this especially during the Pandemic has been vital . We have seen many gyms shut down due to Covid-19 scares or Public Health Orders so being able to service your clients with workouts that can be done both at the gym and at home is key to maintaining a relationship through these unprecedented times .
5 . Engage !
Don of DIYBody tells us that “ You need to be posting on social media or you don ’ t exist ”. You need to create content that relates to your audience , builds trust and creates value by sharing advice and tips . The team at DIYBody believes that the success of their clients is the result of being able to offer unlimited communication with your coach , a focused support group with other clients and video check-ins .
@ physiquebiz