1
SPREAD YOUR SOCIAL MESSAGE ACROSS MULTIPLE PLATFORMS
Social media has become the maker and breaker of great personal brands . If you want to post regular , aesthetically pleasing content , then Canva will become your best friend . For my social enterprise Instagram page , I use Canva to create content using the Instagram templates provided . You can also do the same for Twitter , LinkedIn , and Facebook . So get social , IG , Facebook , Twitter , youtube , TikTok , LinkedIn , new platforms like Donald Trumps Truth , Getter , and Rumble .
2
STORY-TELLING & CONNECT WITH YOUR AUDIENCE
Your brand is more than a reflection of who you are today ; it ’ s a road map of where you want to go . If you have a unique point of view or have strengths in a specific area , share your story and personal experiences around this . One of the best ways to tell that story is written content or video . Focus on the three E ’ s when telling your story : education , entertainment , and encouragement .
3
CREATE A SCHEDULE & BE CONSISTENT
Be genuine . It will make it much easier to manage your brand daily or weekly . Create a schedule that works for you , and we suggest being active at least 3-4 times weekly . Let ’ s talk about the functionality of creating and publishing written or visual content . Pick a day of the week to batch create content , so you have posts ready for the week . Create a schedule on which days you will post on which platform and stick to it . There are a lot of free apps that allow you to schedule your posts , such as Hootsuite or later . com .
Your brand is more than a reflection of who you are today ; it ’ s a roadmap of where you want to go .
Our passion for saving money and building brands has led us to find the most resourceful ways to do both first , see how far you can get with what you ’ ve got . Then you can upgrade once you have some traction , capital and intel behind you . The consistency will separate you from the rest and allow you to hit multiple people . Going back to point # 1 , putting out different forms of media across various platforms will enable you to hit different audiences in different ways . People who see your message on Facebook will be diverse from how you see your posts on Instagram or TikTok . The algorithm and demographics of each platform are unique , so make sure you are utilizing each to maximize the benefits of your efforts .
Corey Swiergosz Host of The Physique Business Podcast Canadian Physique Alliance Promoter