CANADIAN PHYSIQUE ALLIANCE March - April 2022 | Page 20

of procreation , and human survival . Now you all out there from “ our ” walk of life , probably understand this better than most , Estrogen is synonymous with body fat and testosterone is synonymous with muscle .
When you read the title “ Estrogen Crisis ” what does that say to you ? I wonder how many of us out there , are fully aware of , or even realize how our world or more specifically , our North American culture is becoming more and more fat , unhealthy all while our physicality is declining at a rapid rate . This affects both men and women equally , in a very hazardous and incredibly destructive way . This pertains to not only to our physiques or levels of physical fitness but deeply to our health and longevity .
So let ’ s unpack this a bit .
It ’ s EVERYWHERE ! All you have to do is take a good look around when you go to the mall or the grocery store , what do you see ? Are you the only one in the whole store that is fit ? Scary thought isn ’ t it . Too many of us see the vast majority of people around us are overweight , just large humans . Unfortunately , most are overweight , but far too many are obese to morbidly obese , which is rapidly becoming the norm .
As I touched on earlier , we are quickly moving into a time where being overweight , obese or just being physically unfit is not only being supported but even encouraged by social media and media sources ! Meanwhile the polarity is being labelled with extreme prejudice , some of the most disturbing sentiments related to a healthy or fit lifestyle are , “ toxic masculinity , vanity , egoism , misogyny and my very favourite narcissism ”. Ok full stop ! Right ?!! Just imagine the backlash if the roles were reversed . No one will bat an eye when an overweight person eats a burger and fries accompanied by a sugary drink , but when a fit person uncaps their Tupperware with a healthy performance meal … Well everyone has something to say about that , don ’ t they ? So , we are often shamed for living a passionate , critically involved , health conscious , fit and dedicated lifestyle .
What I believe makes this a serious crisis , is the grand scale of which this change is happening . I insist you take a second and go look at the cover of the Cosmo February issue or Health magazine ’ s January / February edition .
I ’ ll give you a minute to do that before reading on ….
Well ? Just marinate on your thoughts after seeing the cover of these mainstream publications , sadly it encompasses exactly what I wrote above . Prolific and bold , here it is ! This is what ’ s being encouraged , promoted and this state of physical ‘ health ’ is revered ! In my opinion , what ’ s most insane about this is ; IT ’ S SO EASY ! When this type of existence is prolific , so many people who need our help and encouragement to lose weight , exercise and be healthy simply will not . Why would they if the world around them , supports and emboldens them to continue down the path of least resistance ? Please keep in mind these are only two mainstream magazine publications , now go take a look at TikTok , Twitter , and Instagram etc .
Why is this all happening ? What does it all mean ? More importantly what can we do about it ? Let us zoom in further to take a look at some studies and data which detail startling findings that connect and are seemingly responsible for this rise in estrogen and decline in testosterone .
So , once again , why is this all happening ? It ’ s rather simple , much more than we may imagine , influenced by some deep rooted nuances that probably you would never expect . Simple you say ? Yes , as simple as FOOD DUDE ! Processed Food , and food products . McDonald ’ s ! Not solely McDonalds of course , but in large part yes .
In a study conducted in 2019 by the Brazilian ministry of health , three age sub-groups were analyzed : 5 to 9-year-olds , 10 to 19-year-olds and over 19-yearolds . The male and females studied were all from the indigenous population , residing in communities that have been more recently westernized , where traditional
20