CANADIAN PHYSIQUE ALLIANCE CPA NOVEMBER ISSUE | Page 79

life . Beginning in 2007 , they
physically mailed out posters
and delivered their contracts
for rentals of the venue .
Athletes were tasked to fill
out handwritten registration
forms , promoters conversed
verbally by phone or face - to -
face with sponsors for
financial support , and talked
to potential athletes in the
gym . 
Today , with all the new
technology , there are
opportunities to now register
electronically online for
shows via Google forms and
hyperlinks from websites .
There are social media
platforms like Facebook and
Instagram for promotion and
providing helpful information ,
drawing interest from
potential athletes : the sport
has only grown and evolved
throughout the past 12 years .