HEATHER LEBLANC
THE 2025 POSING SEMINAR, HOSTED BY J AND H PROMOTIONS
HEATHER LEBLANC
The 2025 Posing Seminar, hosted by J and H Promotions, was an event to remember! Held on March 22nd, 2025, at the Hilton Garden Inn in Moncton, New Brunswick, the seminar welcomed over 100 attendees eager to gain expert insights, show guidance, and invaluable industry knowledge. Among them were 58 first-time seminar attendees and 32 athletes who had never competed before, creating an inspiring and supportive atmosphere for all levels of bodybuilding competitors.
Beyond the impressive turnout of athletes, the seminar also featured nine IFBB Pros from various divisions, each sharing their journeys to becoming professionals and providing division-specific insights. This gave attendees a unique opportunity to ask questions and deepen their understanding of the sport.
The day began with a Coaches ' Corner, where East Coast coaches gathered to discuss the sport and ways to enhance the overall experience for athletes. Following this, the seminar kicked off with insightful talks from IFBB Pro Dylan Bursey( Men’ s Classic Physique) and IFBB Pro Prince Boabang( Men’ s Bodybuilding), who shared their personal stories and pro debut experiences.
The next segment covered the CPA ' s rules, regulations, judging criteria, and competitive disciplines. This portion also featured valuable input from IFBB Pro athletes across all divisions, including Sarah Riche( Women’ s Wellness), Dana Baker( Men’ s Bodybuilding), Alix Watters( Women’ s Figure), Rowan Humble( Men’ s Classic Physique), Mason Mantell( Men’ s Physique), Alyssa Coppolino( Women’ s Physique), and Emma MacDougall( Women’ s Bikini). Additionally, show promoter and IFBB Pro Judge Heather Leblanc introduced the new Women’ s Fit Model division.
In the afternoon, attendees witnessed a mock contest with IFBB Pros demonstrating posing criteria for each division. This was followed by breakout sessions where athletes received hands-on, one-on-one posing guidance from industry experts. The seminar concluded with closing remarks and generous door prizes, leaving attendees inspired and well-prepared for their competitive journeys.
A heartfelt thank you to everyone who attended, participated, volunteered, and spoke at the seminar. The event was filled with laughter, smiles, and invaluable knowledge for athletes of all levels!