BY DARRELL JACKSON
THE 2025 JIM MORRIS LEGACY CUP: HONOURING THE PAST, BUILDING THE FUTURE
BY DARRELL JACKSON
The 2025 Jim Morris Legacy Cup: Honouring the Past, Building the Future For 37 years, the Jim Morris Legacy Cup has been a major event in Canadian bodybuilding, recognized as one of the longest-running and most respected competitions in the country. This event exists because of the vision and dedication of Jim Morris and Norm Jacobs, two men whose passion and commitment shaped the sport in Ontario.
Their legacy began with three highly successful competitions under Jamor Enterprises— the Stratford Championships, the London Championships, and the Ontario Provincials. These events quickly became some of the most well-regarded in the province, known for their professionalism and athlete-focused experience.
Jim and Norm set a high standard, and we remain committed to carrying that forward.
Since their passing, Darrell Jackson has taken on the responsibility of ensuring that their vision continues. The Jim Morris Legacy Cup is more than a competition— it’ s a celebration of history, a tribute to two pioneers of the sport, and a commitment to keeping their values alive.
What’ s New for 2025 This year, we are excited to bring the 37th Jim Morris Legacy Cup back to Kitchener-Waterloo, a location that offers a more accessible venue with great accommodations for athletes and fans. We are proud to kick off the competition season as the first show of the year, setting the stage for what’ s ahead in Ontario bodybuilding.
A significant addition this year is the introduction of the Fit Model category. This division focuses on overall aesthetics, symmetry, and stage presentation rather than traditional bodybuilding criteria. It’ s a fantastic opportunity for competitors who want to showcase a well-balanced, athletic physique with an emphasis on confidence and marketability.
We are also thrilled to welcome Kitchener’ s own Skyler Schumm as this year’ s IFBB Pro guest poser. Having a local athlete who has reached the professional level is an inspiration for competitors and fans alike, and we look forward to seeing him bring his incredible stage presence to the Legacy Cup.
Thank You to Our Sponsors & Supporters This competition would not be possible without the support of our sponsors, who help elevate the event year after year. Reign Energy Drink fuels our athletes with high-performance energy, while Popeye’ s Supplements provides the top-tier nutritional support they need to perform at their best. Grindstone Blends continues to bring premium nutrition to the bodybuilding community, and The Crystal Suits ensures competitors step on stage looking their absolute best.