Canadian Musician - November-December 2022 | Page 74

TECH TOOLS

Muse Group is aiming for greater music accessibility with the release of Audacity 3.2 , the latest version of the audio editor and recorder . Audacity 3.2 takes leaps toward being an end-to-end production tool with the addition of real-time effects support , non-destructive editing , VST3 support , UX and UI improvements , and notably , quick audio sharing with the newly-launched sister service Audio . com . Free to all audio creators , Audio . com allows creators to easily share audio files by simply sending a link to intended recipients . A better way to share online , Audio . com empowers creatives to create their own catalog of original audio . Creators can make their own profile with a biography , link to their social profiles , easily upload their audio files either publicly or privately , and share projects in their account using it as cloud storage . mu . se
HITMKR provides a secure and streamlined workflow to share and collaborate with others on audio projects . It also provides an opportunity for freelance engineers and producers to sell their music production and audio engineer services . With the platform , users can securely share their mixes with clients for quick and accurate feedback , without sacrificing the sound quality . HITMKR was created in June 2021 and was originally based out in Austin , TX , but now a majority of the team is in California . www . hitmkr . com
Laylo enables artists to notify their fans the moment they release new music , content , merch , or event announcements , via text , email , and / or Facebook Messenger . Artists can share their drop and notification signup link directly with fans across socials , with Spotify auto-follow and one-click pre-save features built in . DIY artists can track which of their messages are landing and who is engaging with their drop through key insights and analytics . It is a proven platform with notable customers including Sam Smith , Dixie D ’ Amelio , and The Black Keys . Currently , CD Baby members are now eligible for an exclusive discount for Laylo ’ s Pro Tier . www . laylo . com
Songtradr has launched Smart Sync — advanced technology to track , control , and monetize catalogs in one place , using Songtradr ’ s watermarking technology that solves inherent licensing challenges faced by video games and digital platforms . This helps expand revenue potential for music rights holders . Smart Sync offers the advanced digital rights management technology , allowing labels , publishers , and production music libraries to manage their music for global sync across online platforms such as YouTube , Facebook , Instagram , and TikTok . Rights holders can take advantage of increased monetization through a suite of subscription and premium sync products , including Pretzel and Songtradr . Music catalogs also have direct access to global brand sync opportunities through Songtradr Group Businesses , such as Big Sync Music and MassiveMusic . www . songtradr . com
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