Canadian Musician - November/December 2021 - Page 16



… Spotify has reached 382 million monthly active users worldwide , including 172 million paid Premium subscribers . This is according to its latest quarterly performance analysis released to stakeholders . Spotify also revealed that it has sold two-thirds of its ownership stake in digital music distributor DistroKid . The regional breakdown of Spotify ’ s monthly active users is : 34 % in Europe , 24 % in North America , 22 % in Latin America , and 21 % in the rest of world . The Sweden-based company ’ s revenue in Q3 2021 was € 2.178 billion , with an operating profit of € 75 million . In the same quarter last year , it lost € 40 million .
Cadence Weapon ’ s Parallel World Wins 2021 Polaris Music Prize
New Artist Development & Management Company Launches in Manitoba
A new Winnipeg-based artist management and development company has launched . Called Misfit Music MGMT , and as Manitoba ’ s newest women-led artist management company , it manages a current roster of three full-time artists and an Artist Evolution ( i . e . artist development ) branch to service artists who want to remain independent or are not quite ready for management , but need the guidance and support of a music industry professional .
Elise Roller ’ s vision is for Misfit to become a company that supports the many talented Western Canadian artists who do not have the same access to music industry professionals in larger centres like Toronto , Montreal , and Vancouver . She came to this through years of experience in the music industry playing in bands , working in a variety of professional capacities , and as Manitoba Music ’ s Industry Development Coordinator . Roller left the Manitoba Music role in July 2021 to focus solely on Misfit ’ s roster and Artist Evolution branch . She says Misfit ’ s role is to aid artists ’ growth , and Roller especially wants to help elevate those from underrepresented groups .
Misfit took flight after signing Polaris-nominated hip-hop group Super Duty Tough Work in January 2021 , then shortly after , singer-songwriter and producer Sierra Noble . The multigenre roster now also includes WCMA-nominated garage-poprock duo Mise en Scene .
For more information , contact Misfit Music MGMT : info @ misfitmusicmgmt . com , www . misfitmusicmgmt . com .
Cadence Weapon has won the 16 th annual Polaris Music Prize for the album Parallel World . It was his third time being nominated for Canada ’ s most prestigious music award and his first time winning .
The prize goes to the best Canadian album of the year based on artistic merit without regard to genre , sales history , or label affiliation . It was determined by a grand jury of 11 music media professionals drawn from the greater Polaris jury pool of 199 writers , editors , broadcasters , DJs , and personalities from across the country .
“ If I won this , I wanted to announce that next year I ’ ll be using some of my resources to organize some voter registration events around the Toronto municipal election , as well as the Ontario provincial election because we need some changes to our leadership and we need to make things more equitable for people in this city to be able to vote . I also just want to take this time to mention that Justin Trudeau has worn blackface so many times he can ’ t even remember how many times , and he was just given a third term . That ’ s exactly why I need to be making rap records that are political , that are about these subjects , because that ’ s still a fact today ,” Cadence Weapon said via livestream after winning the award during a virtual awards presentation . “ Finally , this goes out to everybody in Edmonton and Alberta ! I ’ m from Edmonton , 780 , we ’ ve never been here before . I want to show everybody , all the young artists listening right now and watching this , you don ’ t have to be from Toronto . Your experience is valuable . Your art matters . Coming from Edmonton , I don ’ t want you to forget that . The prairies got something to say .”
Cadence Weapon ’ s victory came with a $ 50,000 cash reward . The nine other shortlist nominees each received $ 3,000 courtesy of Slaight Music . Additionally , Play MPE awarded Cadence Weapon with a global music promotion distribution package for one release worth up to $ 3,025 . Play MPE will also gift the other shortlist artists with distribution packages worth up to $ 1,000 each .
Hear Cadence Weapon discuss the writing , recording , and politics of Parallel World on the June 9 , 2021 episode of the Canadian Musician Podcast .
For more information , go to www . polarismusicprize . ca .