Universal Music Canada Promotes Kardinal Offishall to Sr . VP of A & R
Universal Music Canada ( UMC ) has announced that multi-platinum , award-winning artist and producer Kardinal Offishall has been named senior VP of A & R .
Reporting to CEO Jeffrey Remedios , Offishall will continue to discover , sign , and develop artists , forge new creative partnerships , and provide strategic direction to drive the international success and prominence of UMC ’ s artist roster . He works closely with the company ’ s recently-created Urban Marketing team , led by industry veteran Craig ‘ Big C ’ Mannix , while continuing his roles as chair of UMC ’ s B . L . A . C . K . Label Coalition ( BLC ) and Canada ’ s representative on Universal Music Group ’ s Task Force for Meaningful Change .
“ Whether it was intentional or the by-product of hard work and excellence , I was able to stand on the shoulders of giants who came before me . I ’ ve seen the world several times over and am
KARDINAL OFFISHALL able to dream with my eyes wide open , because the bar kept being raised by those brave enough to lift it to unseen heights . This new senior vice president , A & R , position at Universal Music Canada is about me continuing to prepare my shoulders , so that many others can stand taller than I did and have the opportunity to showcase their gifts on a global stage ,” says Offishall . “ Where I ’ m from , the phrase ‘ dare to dream ’ is a real warning , because without endurance and an uncanny ability to navigate through many storms – you can end up eternally picking up the pieces of broken promises and regret . I am proud to be taking steps forward with Jeffrey Remedios , who as CEO , has placed great responsibility in my hands . Today , I walk so that the next generation can run . Forward movements forever , until we all fly .”
For more information , go to www . umusic . ca .
PHOTO : PAUL JONES MEDIA
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CANADIAN MUSICIAN 17