Canadian Musician - May/June 2021 - Page 16

PHOTO : ARDEN WRAY

CHANGES

CIMA Names Indie Artist & Former MP Andrew Cash as President
Following the departure of longtime president Stuart Johnston , the Canadian Independent Music Association ( CIMA ) has announced that Andrew Cash , a former MP and Juno Awardwinning Canadian independent artist , has been appointed as the association ’ s president .
Cash ’ s music career spanned from the 1980s to 2000s , beginning in the Toronto punk band L ’ Étranger . That band also featured future NDP MP Charlie Angus . From 1986 to 2007 , he
ANDREW CASH released six albums , including the LP Chrome Reflection , which also featured Hawksley Workman and Jason Collett under the band name Bird .
In 2010 , Cash entered politics , becoming the NDP ’ s nominee for the Toronto-area riding of Davenport . He won his seat in 2011 and served in parliament for four years before losing in the 2015 election .
“ As a former artist and arts entrepreneur , I ’ m particularly eager to help the people at the foundation of our sector – Canadian artists – get back on their feet stronger than ever ,” Cash says . “ The musical talent , digital know-how and entrepreneurial spirit needed to make this happen are in place . CIMA will play an active role in helping artists and Canada ’ s independent music sector bounce back to full strength .”
For CM ’ s interview with Cash , listen to the May 12 , 2021 , episode of the Canadian Musician Podcast .
Cash can be reach at 416-485-3152 ext . 232 or andrewcash @ cimamusic . ca . For more information , contact CIMA : 416-485-3152 , www . cimamusic . ca .
Canadian Music Week 2021 is Going Virtual
Canadian Music Week is staging a virtual edition of its annual music industry conference and showcase festival from May 18-21 , 2021 .
Now in its 38 th year , CMW Virtual will feature a four-day music summit covering all sectors of the industry delivered in an interactive livestreamed format . Organizers say they ’ re providing a platform for both domestic and international delegates to exchange ideas , explore trends , and make connections completely online . The livestreaming sessions from industry professionals will include keynotes , speakers , panels , workshops , master classes , and receptions . Speakers include Nile Rodgers with Merck Mercuriadis , super producer Timbaland , Island Records Founder Chris Blackwell , producer and songwriter Dallas Austin , and many others . As well , Canadian Musician and Professional Sound Editor-in-Chief Michael Raine is moderating the producers ’ panel with David Bottrill , Gavin Brown , Hill Kourkoutis , Shaun Frank , and Suzy Shinn .
The CMW festival is free to attend for fans . Among the dozens of showcasing artists , there will also be free headlining virtual shows by Buffy Sainte-Marie , The Lemonheads , and more .
For more information as it becomes available , go to www . cmw . net .
SoundCloud Tries Out “ Fan-Powered Royalties ” Model
Streaming platform SoundCloud has announced a revamp of its royalty model , which is getting a lot of attention and applause from the artist community . It ’ s calling this new model “ fan-powered royalties ,” though the concept has often been called the “ user-centric model .” In essence , after SoundCloud has taken its cut , the rights-holder share of a fan ’ s subscription money will be divided up among the artists that that specific fan has listened to .
“ Fan-powered royalties are a more equitable and transparent way for independent artists who monetize directly with SoundCloud to get paid . The more fans listen on SoundCloud , and listen to your music , the more you get paid ,” the company says in its statement . “ Under the old model , money from your dedicated fans goes into a giant pool that ’ s paid out to artists based on their share of total streams . That model mostly benefits mega stars . Under fan-powered royalties , you get paid based on your fans ’ actual listening habits . The more of their time your dedicated fans listen to your music , the more you get paid . This model benefits independent artists .”
SoundCloud is not the first to commit to this new royalty model , though it is the first major streaming player to actually implement it . France-based Deezer , which is not available in Canada , has said it plans to try out a user-centric royalty model .
SoundCloud says independent artists who monetize directly with the service will be eligible for fan-powered royalties . These artists include Pro Unlimited subscribers in the Premier Program , Repost by SoundCloud subscribers , and members of Repost Select . Additional information , and an FAQ on the new model can be found on SoundCloud ’ s blog at blog . soundcloud . com .
16 CANADIAN MUSICIAN