Canadian Musician - May / June 2020 | Page 10

INDIE INSIDER By Michael Raine GIVE CREDIT WHERE IT’S DUE “I am so pissed off about this, ” Garth Richardson says emphatically to kick off our conversation. “Our craft seems to be being put into the back closet.” What’s riling up Richardson – the famed producer and engineer who’s worked with Rage Against the Machine, Red Hot Chili Peppers, Alice Cooper, and countless others – is the near total disappearance of album credits in the digital era. “Producers, engineers, second engineers, mastering engineers… The funny thing is, it’s the people that actually get the records made! We spend countless hours and days and months, we work an average of 80 to 90 hours per week – and yet we just get cast off .” GARTH RICHARDSON 10 CANADIAN MUSICIAN In the digital music era, credits for engineers, producers & others have practically disappeared. They say it’s harming their careers… In February 2018, Spotify announced it would begin including songwriter and pro- ducer credits for songs on its desktop app under the “show credits” option. Recently, that was extended to the more widely- used mobile app. A simple browse around Spotify, though, makes it clear those cred- its are, for the most part, included only on songs released in the last couple years, or recent reissues of older albums. “We’re showing information we have from record label-provided metadata, and we’ll also display the source of the credits. We realize some of this may be incomplete or may contain inaccuracies, but this is just a fi rst step,” Spotify said in its 2018 announce- ment. Two years later, in February 2020, the company said: “Since we began publicly displaying song credits on Spotify in 2018, we’ve seen a 60% increase in how often labels and distributors credit songwriters on their new releases — allowing artists and fans to dig deeper and recognize your work.” Those credits on Spotify’s platform, though, have never extended beyond songwriters and producers to include recording engineers, mix engineers, mastering engineers, or anyone else involved in the record-making process. Canadian Musician reached out to Spotify about this and was simply told by Chris Macowski, Spotify’s head of music industry communications, “While we don’t have any news to share at this time, we are always evolving existing features.” Still, Spotify is ahead of its main rival, Apple Music, which only shares composer credits (though, in some cases, that includes producers). Representatives at Apple Canada did not respond to Canadian Musician’s inquiries. The issue of engineers’ credits being buried or omitted extends beyond Spotify and Apple Music, but because they now domi- nate music consumption, they are the focal point for many engineers. Still, Richardson points out, if you watch a music video on YouTube, it’s common for a “directed by” credit to feature at the beginning or end. “I say, well, hold on a minute here. If you turned down the sound, that’s what that guy did. When you turn up the volume, that’s what we do. So, how come we’re nowhere to be seen?” he says. “How come it’s not, ‘produced by, engineered by, mixed by’? They still have to add in that [director’s] credit, so why can’t they just add three more lines? It’s that simple.” The result, Richardson says, is that even