Canadian Musician - July/August 2021 | Page 17

From Sept . 15-17 , 2021 , global policymakers , music industry professionals , academics , and city leaders will meet in Calgary and Edmonton , as well as virtually , for the 10 th edition of the Music Cities Convention , which is the largest and most extensive global gathering on the topic of music cities .
“ Scaling Up Music Cities : Cultivating the Future of Alberta ” will be the theme of the 2021 edition of the annual conference , which is being hosted in Canada for the first time . Hosted alongside West Anthem , the National Music Centre , and Alberta Music , the three-day event follows the publication of the West Anthem Music Ecosystem Study in October 2020 , and will provide a stage to further the conversation around music ’ s pivotal role in cities , something the host organizations have been advocating for years .
Featuring two full convention days and a curated
THE NATIONAL MUSIC CENTRE
line-up of international speakers , the Music Cities Convention will tackle some of the challenges highlighted in the 2020 report and provide solutions to advance the music ecosystem in Alberta , as well as in other cities and places around the world .
This is the first Canadian edition of the Music Cities Convention , with previous editions hosted in the U . S ., U . K ., Germany , Australia , China , and South Korea . The global gathering will follow a new hybrid format , with talks being held concurrently in Calgary and Edmonton , as well as streamed worldwide . Alberta residents are invited to attend the event in-person . The organizers are hoping to be able to release further in-person tickets for national and international attendees in the near future .
For more information , go to www . musiccitiesevents . com / alberta-mcc-2021 .
PHOTO : BITTERMANN PHOTOGRAPHY
CANADIAN MUSICIAN 17