Canadian Musician - July/August 2021 | Page 14

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After 3 Years of Renovations , Massey Hall to Reopen as Part of Multi-Venue Music Complex
In celebration of its 127 th birthday , Massey Hall has announced that after a three-year closure for an extensive revitalization , it will welcome back music fans in November 2021 . Once opened , Massey Hall will be part of the new Allied Music Centre , which will offer four venues for artists , educators , and community groups , plus extended programming opportunities .
The Allied Music Centre performance facilities will also include a club , theatre , basement bar , and community spaces , as well as the Deane Cameron Recording Studio , Creative Studio , archives and exhibits , and more .
“ Three years ago today , Massey Hall was filled with artists and fans as we counted down the days before we closed for renovation . No one could have predicted the challenges we would all face in the ensuing years . There isn ’ t enough that can be said about those who have helped us reach this point . From each and every order of government to the incredible vision of Allied Properties and The Slaight Family Foundation , our supporters and all the people pouring their hearts and souls into your beloved hall are the reason today ’ s announcement is possible ,” said Jesse Kumagai , president and CEO at Massey Hall , on June 14 th .
The first listing of artists who will perform in Massey Hall ’ s newly-dedicated Allan Slaight Auditorium has also been revealed , kicking off in November 2021 through to late 2022 . Gordon Lightfoot was the last artist to perform at Massey Hall on July 1 , 2018 . Fittingly , he will return for three consecutive shows ( Nov . 25 , 26 , and 27 , 2021 ), closing in on his 170 th appearance on the Allan Slaight Stage . Other artists who are already booked include Buffy Sainte-Marie , City and Colour , Leif Vollebekk , Donovan Woods , and more . International icons like Buddy Guy and Mavis Staples are also on the schedule for 2022 .
For more information , go to www . alliedmusiccentre . mhrth . com .
First Ever ‘ Canadian Music T-Shirt Day ’ Happening to Support Artists & Unison Fund
Canadian Music T-Shirt Day is being launched for the first time this year , in support and celebration of Canadian artists . The concept is simple – on Friday , July 30 th , all Canadians are encouraged to proudly wear their favourite Canadian music t-shirt , share a photo on social media , and donate what they can to the Unison Benevolent Fund .
The Canadian Music T-Shirt Day website features a growing list of Canadian artists ’ merch stores to help people find a new t-shirt for the day and all Canadian artists are welcome to add a link to their own store via the simple submission form . The initiative was launched by Adam Kreeft ( Good Company ) and Jo Lukis ( Just Really Good ). Lukis is originally from Australia where Aus Music T-Shirt Day has been going strong for years in support of the Australian music community and their industry charity Support Act .
“ Times are tough right now for Canadian artists and their teams with touring put on hold for over a year . The Canadian Live Music Association reports that the industry has suffered a 92 % average revenue loss since March 2020 . Selling merch is a huge part of touring revenue for artists , and while shows are cancelled , countless boxes of t-shirts printed for tours that never happened are gathering dust ,” says Lukis .
For more information , go to www . cdnmusictshirtday . ca .
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