Canadian Music Trade - October-November 2022 Canadian Music Trade - October-November 2022 | Page 18


Register & Book Your Hotel for

The 2023 NAMM SHOW !

By Luke Walton

We at NAMM can ’ t wait to see you again in Southern California from April 13 – 15 for The 2023 NAMM Show ! Registration is now open and you can head to Namm . org today and secure your hotel room and register for badges .

Get Ready for the Show The NAMM Staff is hard at work planning an exciting , impactful , and can ’ t-miss event , full of music , experiences , and career-building networking events . Get a glimpse of the future , as the world comes together again in Southern California . With brand leaders and innovators alike , get hands-on with the latest gear , discover new strategies , and reconnect with our global industry .
Book an Official Hotel We recommend booking your rooms via our official housing partner , EventSphere . By reserving through the official block , you can rest assured that your rooms are secured and options remain flexible . With large events , unofficial hotel solicitations often scam unsuspecting attendees , so beware of these “ hotel poachers ”! By securing your room through EventSphere , you can have peace of mind knowing NAMM has your back . You can find the links at Namm . org .
Get Your Visa If a visa is required for you , or any of your customers or associates , now is the time to act ! Namm . org has all the information you need to request a Letter of Invitation and empower your visa application process .
Register Your Team We recommend that NAMM members take advantage of their badge allocation ( if applicable ) ASAP , to ensure their entire team has access to the show and can plan ahead . After first registering themselves for the event , authorized contacts can invite their team via NAMM ’ s registration portal .
Event Spotlight : Marketing Summit Discover how to elevate your marketing , sales , and leadership through the power of brand storytelling .
You have a great brand and product , and you want to turn prospects into lifelong customers . Unfortunately , most marketing falls flat . Why ? Because it doesn ’ t tell your story — quickly and effectively . And for that reason , you ’ ll want to join us for this special NAMM Marketing Summit , held Wednesday , April 12 th , the day before the start of The 2023 NAMM Show . So , save the date !
The NAMM Marketing Summit is free and open to all NAMM members , whether you ’ re a music retailer , brand , audio or entertainment technology professional , or educator . This immersive education experience will be presented by Park Howell , a 35-year marketing veteran who has helped grow brands by as much as 600 %. He ’ ll show you how to :
• Hook your audience in less than 15 seconds
• Craft a compelling brand story with the ABT formula ( And , But , Therefore )
• Engage your customers on a deep level , where buying decisions are made
• Create a storytelling language with your team for greater loyalty and retention
• Lead more effective marketing with heightened brand awareness
• Wield the five primal elements of a short story to create big impact
Storytelling connects with your customers on a primal level , and right now , you ’ re probably not connecting as deeply as you could be . At this highly interactive full-day workshop , you ’ ll discover new methods , ideas and best practices for telling your brand story and creating customers for life . Walk away
with a new framework to elevate your sales , marketing and leadership in this new era .
Howell has been called “ the world ’ s most industrious storyteller .” He ran his own agency , Park & Co ., for 20 years and now consults , coaches , and speaks globally to help business leaders excel through the stories they tell . Howell also hosts the popular weekly Business of Story podcast , which Feedspot named the number one business storytelling podcast for 2022 .
This summit is designed for everyone from business owners and managers to marketers , salespeople , and all points in between — anyone looking to improve the visibility of their business . All NAMM members are welcome to attend this special , free experience .
Browse the Show Map Thousands of brands featuring the latest in music , sound and live event production , are getting ready to participate in the show . See the show map starting December 7 , 2022 , on namm . org . See You at the Show !
We can ’ t wait to see you again next year from April 13 – 15 in sunny Southern California !
Luke Walton is a communication strategist for the National Association of Music Merchants ( NAMM ), the global not-for-profit trade association representing 9,000 manufacturers and retailers of musical instruments and sound products . NAMM ’ s mission is to strengthen the music products industry and promote the pleasures and benefits of making music .