Canadian Music Trade - October-November 2022 Canadian Music Trade - October-November 2022 | Page 11

Fret-King Launches New Website to Coincide with 2023 Guitar & Bass Collection To coincide with its new 2023 collection of electric guitars and basses , Fret-King has launched its redesigned website at Fret-King . com .
With 360-degree spins ; hi-res images ; in-depth tonewood , hardware , and pickup information ; and individual video demonstrations by Fret-King Signature Artist Paul Rose , the new Fret-King website is designed to provide a clean appearance and clear navigation while offering a new experience for selecting a guitar online . The videos themselves offer a clear , in depth sonic insight to 14 new custom unique pickups designed for Fret-King by Trev Wilkinson .
New models within the Fret-King 2023 Collection include the Corona Series Classic and Custom , the Country Squire Series Classic , Modern Classic , Semitone De Luxe , Tone Meister , Music Row and Stealth , along with the Eclat Series Standard and Custom , the Elise Series Custom hard tail and vintage vibrato models , and Perception Custom four- and five-string basses .
For more information , go to www . fret-king . com .
Pioneer DJ Parent Company AlphaTheta Purchases 25 % of DJ Monitor AlphaTheta Corporation , owner of the Pioneer DJ brand , has purchased a 25 % stake in electronic music reporting company , DJ Monitor . Through this strategic investment and partnership , the companies say they will forge new technological innovations and efficiencies to better serve the electronic music ecosystem .
In addition to Pioneer DJ , AlphaTheta Corporation owns Pioneer DJ-associated brands such as KUVO . KUVO , which launched in 2014 , aims to assist with fair distribution of royalties to electronic music creators and rights-holders worldwide . As KUVO has evolved , AlphaTheta says its investment in DJ Monitor affirms its dedication to artists through proper royalty distribution .
The central purpose of the partnership between AlphaTheta and DJ Monitor is to collect and enhance the data from music played on Pioneer DJ hardware . Insights can then be shared with selected industry partners to enable more accurate payments of royalties to the music creators , and to allow clubs to understand more about the music played at their venues . Since its inception in 2005 , DJ Monitor has been a leader in this field , providing a host of services to venues and events that see the value in professional music reporting .
Pioneer DJ is distributed in Canada by SFM . For more information , go to www . pioneerdj . com .