Canadian Music Trade - October/November 2021 - Page 16
Warm Audio Launches New Brand , 512 Audio Warm Audio has announced that it is launching a new , Austin-based brand called 512 Audio , which is also being distributed in Canada by Erikson Audio .
512 Audio ’ s first products are two XLR microphones – the Limelight and Skylight – and a lineup of studio essentials for creating podcasts , livestreams , vocal recordings , and more . They are developed by the team behind Warm Audio ’ s classic-inspired microphones , preamps , guitar pedals , and more .
“ Instead of focusing on the specs war , we thought about how audio gear would be used by people , what they want to create , and how they want to connect ,” says Tommy Edwards , VP of product strategy for 512 Audio and Warm Audio . “ 512 Audio microphones and accessories are built to capture everything creators need and nothing they don ’ t . We specifically tuned the mics to focus on the frequencies that would deliver the most for the creators without any noise they don ’ t need . We wanted to deliver the best of pro audio in a tailor-made , uncomplicated way .”
Drum Workshop Hires Matt Wechsler as Chief Marketing Officer Drum Workshop ( DW ) has hired Matt Wechsler as chief marketing officer . He will oversee the company ’ s global marketing function across the full Drum Workshop portfolio of brands , including DW Drums and Hardware , Latin Percussion ( LP ), Gretsch Drums , Pacific Drums and Percussion ( PDP ), and Slingerland . In this new role for the company focused on driving strategic growth , Wechsler will be tasked with brand management , consumer marketing , communications , digital and social media , content , customer service , education , and artist relations .
“ In addition to Matt being a lifelong drummer , he brings an impressive range of experience in strategic , multi-brand marketing from multiple industries to Drum Workshop . I am incredibly excited to have Matt join our executive team leading DW through our next phase of growth ,” says Chris Lombardi , CEO of Drum Workshop . Wechsler , who is a drummer himself , is joining DW from Marriott International where he was leading creative marketing globally . Earlier in his career he held marketing leadership roles both in-house and on the agency side , helping shape some high-profile consumer brands , including Microsoft , Verizon , Volkswagen , Ford Motor Company , Sony , and Electronic Arts . He began his career as a music journalist writing concert reviews for 7up . com and building websites for artists at Capitol Records . Wechsler will be based in Oxnard , CA . Drum Workshop is distributed by B & J Music in Canada . For more information , go to www . dwdrums . com .