Orange Amps Appoints New Managing Director

ORANGE ’ S TIM IRELAND

Orange Music Electronic Company ( OMEC ) has appointed Tim Ireland as its new managing director . This role includes global responsibilities for OMEC ’ s companies and brands . Ireland has over 15 years of experience in audio in a variety of senior positions .

“ Orange has had a long and successful relationship with Efkay [ Music Instruments ] and looks forward to growing this in the years to come ,” Ireland tells CMT about Orange ’ s longtime Canadian distributor . “ Howard Kalisky has a great understanding of our brand values and a real knowledge of the Canadian market .” For more information , contact OMEC : 404-303-8196 , info @ orangeusa . com , www . orangeamps . com .

NAMM Musikmesse Russia Welcomes 12,000 Visitors

NAMM Musikmesse Russia concluded in late September , welcoming over 12,000 music industry professionals and music lovers to the show ’ s thematic pavilions . Now in its sixth year , the show attracted Russian and international manufacturers and distributors of musical equipment and accessories , a wide range of thematic programming and events , as well as over 12,000 visitors to Moscow ’ s Sokolniki Center .

For the first time , the trade fair presented five pavilions dedicated to different product groups : guitars and accessories ; drums and percussion ; DJ and electronic music ; keyboards ; and acoustic musical instruments and accessories .

Over 140 brands were represented and the educational program featured more than 250 master classes and educational sessions . There were also festivals , open lessons , competition finals , performances , and autograph sessions .

NAMM Musikmesse Russia will return to the Sokolniki Center from Sept . 13-16 , 2018 . For more information , go to namm-musikmesse-russia . ru . messefrankfurt . com .

Canadian Music Trade surveyed MI retail professionals across the country on how they select the brands & products in their stores . Here are the results …

Roughly how many different brands are carried in your store ?

In the last 2-3 years , 14 % have significantly increased their number of brands carried , while 27 % have slightly increased their offerings

In the same period , 22 % have decreased their selection of brands

Customer demand is by far the most common reason to carry a new brand ( 51 %) followed by brand reputation ( 27 %)

Poor sales is the most common reason to drop a brand ( 57 %) followed by poor relationship with the supplier ( 24 %)

59 % say their relationship with sales reps is very important and 27 % say somewhat important when taking on and keeping a brand

SPEAKING OUT

What is it about a specific line that often attracts you to bringing it in for the first time ? “ Usually the market that we serve dictates a lot of the brands we carry and usually suggested brands from customers also may make their way to our shelves .”

“ Combination of uniqueness , quality , and profit margin .”

“ Customer demand is number one , but exclusivity and profitability are not far behind . It ’ s always a bonus to get a product before the chains get their hands on it .”

“ The product itself is the most important thing , though if we are having difficulty with a supplier , as in needing too large of a buy-in as an independent store or if we are asked to carry other lines we didn ’ t ask for in order to have access to the product we ’ d like to have , we usually decline bringing in the new brand ( s ).”

“ When it is not carried by ‘ the big stores .’ Preliminary interest from customers and some ‘ star appeal ’ by current artists .’

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CANADIAN MUSIC TRADE