NEWS
NAMM 2017 Global Report
Year-over-year changes in Canadian imports from 2015 to 2016 :
Acoustic Fretted Instruments -8.9 %
NAMM Releases 2017 Global Report for Members
Bowed Instruments + 15.6 % Brass Instruments + 14.6 %
NAMM has released its 2017 Global Report for its members , which highlights industry trends globally and includes snapshots of 25 national MI markets , including Canada .
“ Any doubts about the global nature of the music and sound products business have long since been erased , and with more than 120 countries and regions now attending The NAMM Show , a global perspective of our industry is an ever-increasing need ,” says the organization about the report . The 2017 Global Report features retail sales figures , unit sales information , analysis , and import / export numbers for musical instruments and products .
Statistics are compiled from independent sources from around the world , including The Music Trades magazine and The U . S . Census Bureau . The Canadian section of the report was compiled with the help of Canadian Music Trade .
In the report , it ’ s revealed that Canada is the United States ’ top export destination for musical products , with roughly $ 325 million in products arriving in Canada annually from its southern neighbour . This is about 20 per cent of the United States ’ export value in MI .
Long & McQuade President Steve Long is also quoted in the Canada section of the report . “ There is a lot of online competition in our industry . The expectations of our customers have increased . I often receive emails from customers wondering why a product is taking so long because they can ‘ get it from Amazon in five days .’ This is not the reality , as often this is in reference to products that have not even been released yet by the manufacturer . This has also created an opportunity to offer great personalized service that people are not getting when they deal online ,” Long says . “ Rentals , trade-ins , lessons , financing , repairs , and used products are all big market areas for us . Clinics , education , and community involvement are all important parts of our marketing efforts . These are the opportunities that allow us to continue to grow . These days , if you have a plan and a program and are willing to work really hard at it , you can succeed . The days of just opening the doors and waiting for customers are gone .”
Only authorized contacts of active NAMM member companies can download the Global Report . For more information , go to www . namm . org / membership / global-report .
Electric Instruments ( Guitars / Drums ) -2.2 %
Electronic Keyboards -2.2 % PA / Recording + 2.1 % Percussion Products -1.2 % Pianos + 2.0 % Printed Music -8.9 % Strings and Accessories -4.1 %
Woodwind / Harmonica / Accordion + 5.1 %
TOTAL + 1.4 %
PHOTO : WIKIMEDIA COMMONS / GRUNPFNUL
CBC Music & MusiCounts Launch 3 rd Canadian Music Class Challenge
CBC Music , in association with MusiCounts , has announced the return of the Canadian Music Class Challenge , now in its third year , which encourages eligible music classes , music clubs , and after-school programs to submit a video performance of a Canadian song for a chance to win one of six $ 5,000 classroom recording studios . This year ’ s competition has launched and will close on Nov . 24 , with winners to be announced on CBC Radio 2 Morning with Raina Douris on Dec . 15 , 2017 .
Last year saw over 500 groups from grades one to 12 enter across six categories with many students being profiled across CBC ’ s digital , radio , and television platforms . A panel of musicians and CBC Music journalists will evaluate submissions and release a list of the top 10 finalists in each category on Dec . 8 , 2017 . Schools that participate in the Canadian Music Class Challenge also have the opportunity to apply for new instruments and equipment through MusiCounts ’
Band Aid Program . For more information and a list of song choices , go to www . cbcmusic . ca / musicclass .
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CANADIAN MUSIC TRADE