1:30 p.m.
Innovative Store Design
Ideas: Nashville Edition
Tim Spicer, Spicer’s Music
(Moderator); Christie & Walter
Carter, Carter Vintage Guitars;
Fred Carpenter, The Violin
Shop & Pamela Cole, Fanny’s
House of Music
4:30 p.m.
5 Ways to Differentiate Your
Lesson Program
Noel Wentworth, Wentworth
Music
FRIDAY, JULY 14
2 p.m.
5 Social Media Strategies to
Grow Your Business
Paul Myatt, Forte School of
Music 10:30 a.m.
7 Steps for Online Marketing
Excellence
Mitch Joel, Marketing Vision-
ary & President of Mirum
Agency
2:30 p.m.
Amp up Your Business with
eBay: Insider Tips & Tools
Michael Mosser, eBay 11 a.m.
YouTube Power Tips for
Music Retailers
Mitch Gallagher, Sweetwater
3 p.m.
Will You Pass the Music
Retail Financial IQ Test?
Alan Friedman, Friedman,
Kannenberg & Co. 11:30 a.m.
Website Makeover: What I’ve
Learned
Tracy Leenman, Musical In-
novations (Moderator); Allen
McBroom, Backstage Music &
Dan Fugate, Blues Angel Music
3:30 p.m.
New Technologies to Grow
Your Lesson Program
Billy Cuthrell, Progressive
Music Center & Music Inc.
columnist
4 p.m.
How to Make Your
Reverb.com Listings
Stand Out
Gabriel O’Brien, Larry’s Music
Center
12 p.m.
No Filter: Instagram Tips for
Connecting with Customers
Ryan Sargent, MakeMusic &
Billy Cuthrell, Progressive Music
Center
12:30 p.m.
The Biggest Mistakes in
Lesson Programs (Updated)
Pete Gamber, Music Lessons
Expert & Music Inc. columnist
1 p.m.
YouTube Success Strategies for
Indies
John Fowler, Shoreline Music
1:30 p.m.
Offbeat Store Design: High
Impact on a Dime
Mark Maxwell, Maxwell’s House
of Music
2 p.m.
How to Increase Cash Flow
by 25 Percent—Starting Next
Week
Bob Popyk, Music Trades maga-
zine columnist & Alan Friedman,
Friedman, Kannenberg & Co.
2:30 p.m.
Proven Promotions to Drive
Store Traffic
Whitney Brown Grisaffi, Ted
Brown Music
3 p.m.
Community-Minded Promo-
tions to Grow Your Business
Ernie Lansford, industry veteran
& sales consultant (Moderator);
Miriam Risko, Mike Risko Music
& Noel Wentworth, Wentworth
Music
3:30 p.m.
Lessons in Loyalty: How to
Keep Your Students
Melissa Loggins, Music
Authority
4 p.m.
Live Video Power Tips for
Musicians & Retailers
(Double Session)
Laura B. Whitmore, BackStory
Events & Mike Molenda, Guitar
Player magazine
SATURDAY, JULY 15
10:30 a.m.
How to Build an Audience on
Instagram
Ryan Carter, Parachute Media
11 a.m.
The Future of the Guitar
(Double Session)
Presented by Guitar Player
magazine
Summer