June / July 2022 Volume XLIII Number 4
DEPARTMENTS
09 . 10 .
16 . 17 . 18 .
30 .
32 .
39 . 42 . 44 . 46 .
From the Floor How to Think About Customer Experience
News The latest MI industry updates
NAMM News The Great Reunion
Supplier Spotlight Key Leaves
Faces Matt Van Hemmen
Business Matters Making Effective Tik-Tok & YouTube Content
Product News The latest products & technologies to hit the market
Advertisers ’ Index Events Classifieds Endorser Update
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FEATURES
The NAMM Show Returns !
A look at the products , trends & impressions from NAMM ’ s big return
By Michael Raine & Dajaun Martineau
After a two-year hiatus because of the pandemic , The NAMM Show finally made its grand return to the Anaheim Convention Center in June . CMT caught up with some of the exhibitors , sales reps , and retailers who were at the show to get their impressions . We also take a look at some of the notable products and trends revealed at The 2022 NAMM Show so you know what to expect in your stores in the coming months .
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Reviving Band Instruments
The pandemic ’ s hardest-hit MI category is bouncing back – but there ’ s work to do
By Michael Raine
See what was revealed at The 2022 NAMM Show , pg . 26
Overall , the pandemic has been pretty good to the MI industry . Many product categories saw a significant boost from the extra time and cash that people had during the months of lockdowns and other restrictions . There is one corner of the instrument market that got hurt bad , however — band instruments . But now with school band programs and concerts returning , CMT investigates how band instrument sales are recovering and what retailers and suppliers need to do .