DINGWALL GUITARS ’ SHELDON DINGWALL
GODIN GUITARS CEO SIMON GODIN
DOWN NORTH it ! It ’ s my first show , so I have no A / B comparison to be like , ‘ Oh , this happened to the last NAMM , so this is what this NAMM is ,’ but I have had such a hard time picking my jaw up off the floor this whole time ,” he told CMT , adding that their booth was consistently busy . “ Business-wise , people are coming by and being happy and interested … A lot of the people that stopped by had heard of us before , but just didn ’ t know what we did . But there was also a good chunk of people who just didn ’ t know anything and were like , ‘ This is kind of cool .’” ( See Dajaun Martineau ’ s explanation of Flock ’ s innovative products in the next section )
One company whose branding stood out above almost every other at the show ( and we mean every other , not just Canadian companies ) was Manitoba-based amp maker , Revv Amplification . And it was for a pretty simple reason – free hats . While Yamaha and others must ’ ve spent a lot of money to sponsor stages and get their logo plastered around the NAMM Show campus , Revv simply gave out some inexpensive hats . But , thing is , they were cool-looking hats and for three days , everywhere you looked around the show , you saw people wearing black trucker hats with the Revv logo , which drove more and more people to the booth to get a hat .
“ It was very intentional . We came at it with a couple thousand hats to give away knowing that people would be flocking to our booth to get one . So , it worked out very , very well for us ,” Revv amp builder Bo Neufeld told CMT on the final day . “ I think it ’ s been great for business . I mean , again with hats , the exposure we ’ re getting here has been absolutely wild . Then we ’ re seeing lot of people come by and try the new IRs , the Two-Notes software that ’ s in our amps , and just losing their minds
22 CANADIAN MUSIC TRADE