Orange Learn Partners with Global Deforestation Initiative Orange Learn ( part of Orange Amplification ), a global music education provider focused on the use of sustainable learning and assessment methods , has announced a partnership with One Tree Planted , who are working to restore forests and rebuild habitat globally . For every course purchased , Orange Learn will plant one tree .
“ Sustainability and environmental awareness are at the very heart of what we do at Orange Learn ,” says Cliff Cooper , founder of Orange Amplification . “ Our revolutionary approach to learning music and taking exams online was deliberately developed to help reduce carbon emissions and paper wastage . We are always looking for ways to deepen our commitment to sustainability and our partnership with One Tree Planted is one of many ways we plan to join the global effort to protect our planet .”
The objectives of this new partnership include raising awareness of deforestation and habitat loss , supporting a key global reforestation initiative , and giving Orange customers an opportunity to further contribute to sustainability as they learn .
For every music course purchased from Orange Learn ’ s website , Orange Learn will donate one dollar ( USD ) to One Tree Planted to plant one tree . The trees are planted by local partner organizations and community volunteers in areas where there has been deforestation .
Furch Ends Production of Semi-Solid Guitars Czech Republic-based acoustic guitar manufacturer Furch Guitars has ended the production of its semi-solid instruments . The company says this is a flow-on result from the technological progress and related quality increase of production . The current Indigo and Violet series will be replaced with the solid Violet SM model .
In the past two years ,
FURCH GUITARS CEO PETR FURCH
Furch says it ’ s been actively investing in new technologies to improve some of its production procedures and , at the same time , achieve a higher production capacity and instrument quality .
“ To continue to increase the quality , we must continue pushing our production forward and modern technologies are definitely very helpful in this area ,” says Petr Furch , CEO of Furch Guitars . “ The technologies we are building and using at Furch are primarily designed for solid instruments that have represented more than 80 % of our production until now . We have achieved a lot of success thanks to their implementation , such as more precise voicing of soundboards or a better surface finish , which also have a positive effect on the guitar sound . In terms of our internal development and the massive inflation that the world has otherwise been facing , we have even found ourselves in a situation where the production of semi-solid guitars was more expensive than the production of solid instruments . That ’ s how effective the proper use of modern technologies in the production of guitars can be ”.
The end of semi-solid guitar production will affect the Indigo Series and Violet Series . While the Indigo Series will completely end , Violet guitars will be replaced with the solid Violet SM model .
Furch Guitars is distributed in Canada by Stonebridge Guitars International . For more information , go to
www . furchguitars . com .
Audio-Technica Celebrates 60 Years of Analog Audio April 17 , 2022 , marked 60 years since Hideo Matsushita created his first ever cartridge , and his company , Audio-Technica , marked this occasion by reaffirming its commitment to analog . Focusing on a human-centred approach to the process of generating sound , the company sees analog as an
AUDIO-TECHNICA FOUNDER HIDEO MATSUSHITA enjoyment and appreciation for audio that doesn ’ t alter , despite the rapid changes throughout history .
Alongside cartridges , Audio-Technica began producing headphones in 1974 and microphones in 1978 – beginning every process with a transducer and aiming to deliver a pure , natural sound . At the core of every product is the art of analog , as a delicate vibration is transformed into sound – both in the listening and recording processes .
Kazuo Matsushita , son of Hideo , became president in 1993 , and the business continued to expand , opening offices throughout the world and developing iconic products such as the modern VM series of cartridges , the ATH-M50x headphones , and the AT2020 microphone .
The brand is celebrating its 60 th anniversary with a series of events across the world on the theme of analog living . Speaking about the occasion , President Kazuo Matsushita says , “ It is an honour to provide a quality audio experience to millions of people throughout the world . What begins as a simple vibration – a subtle movement – results in an emotional connection , whether that be when listening deeply to an album or sharing your voice with the world .”
12 CANADIAN MUSIC TRADE