industry . And the music educators are our key partners and allies in this quest . So , I ’ m really excited about Million More in April , probably one of the things I ’ m most excited about .
CMT : Any closing comments for our readers ?
Lammond : What I would close with if I was thinking about the show in general , it would be that the marketplace is moving quickly . And the role we all have , and I think for your readers , people who work in the stores , and people working in a factory or own the factories , or on the road as reps — the crossover between them being an artist or being in a recording studio . This industry is very unique . And there are very few places where all of it comes together on this kind of crossroads platform , which I call NAMM . You know , it ’ s literally the crossroads of the global industry . Where else would you see Cosmo Music , and also all the engineers from Abbey Road Studios ? There ’ s no place where you ’ ll see the entire industry , all under one roof . And to me , the magic is what happens when you put the whole industry under one roof . It ’ s hard to explain — it ’ s hard to describe . It ’ s a recipe that is very complex , but it works . And that ’ s the NAMM show .
NAMM U SCHEDULE
WEDNESDAY , APRIL 12
NAMM Marketing Summit 9:00 am - 4:00 pm California Ballroom A & B
NAMM Succession Summit 1:00 pm - 4:00 pm Laguna
THURSDAY , APRIL 13
Breakfast of Champions 8:00 am - 9:30 am NAMM Ballroom
Brand Storytelling Strategies to Ignite Your Sales and Marketing 10:00 am - 10:30 am NAMM Idea Center
Simple Ways We Revolutionized Our Customer Experience 10:30 am - 11:00 am NAMM Idea Center
Video Success Secrets for TikTok , Instagram and YouTube ( Double Session ) 11:00 am - 12:00 pm NAMM Idea Center
Advanced Search Marketing Tips to Rise to the Top of Google 12:00 pm - 12:30 pm NAMM Idea Center
Influencer Marketing Strategies for Music Businesses 12:30 pm - 1:00 pm NAMM Idea Center
Actionable Tips to Incorporate DEI Into Your Hiring , Culture and Marketing 1:00 pm - 1:30 pm NAMM Idea Center
Online Sales Strategies to Overcome Buyer Reluctance 1:30 pm - 2:00 pm NAMM Idea Center
NFTs : Getting Started at Your Music Business 2:00 pm - 2:30 pm NAMM Idea Center
How to Network With Confidence Before , During and After the Event 2:30 pm - 3:00 pm NAMM Idea Center
CANADIAN MUSIC TRADE 27