February / March 2021 Volume XLII Number 2
Insights into the exploding home performance & work market , Pg . 20
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DEPARTMENTS
From the Floor Prepping Your Business to Sell , Part 1
News The latest MI industry updates
NAMM News Still Time to Take Advantage of Believe in Music Week
Supplier Spotlight Acoustik Attak
Faces Christie Smith
Business Matters Can Retailers Make the COVID-19 Vaccine Mandatory ?
Product News The latest products & technologies to hit the market
Advertisers ’ Index Events Classifieds Endorser Update
FEATURES
Performing & Working from Home
An Exploding Product Market That ’ s Here to Stay By Michael Raine From podcasters , voice actors , and livestreaming gamers and musicians , to the millions working from home , the home-based audio market is bigger than ever . And the best part for manufacturers and dealers is that this market — which was growing before COVID-19 and has skyrocketed during it — isn ’ t going to disappear whenever the pandemic mercifully ends . In fact , it ’ s a far wider market than most MI dealers typically serve .
The Styles of Selling
On the MI sales floor , there is no one-size-fits-all approach By Morgan Ahoff “ I worked in a guitar shop , not as a sales person , but doing repairs . The repair bench was located adjacent to the showroom , so I often had a ringside seat when a sales person was helping a customer choose a guitar , amp , or effects pedal ,” writes Morgan Ahoff . “ What I observed was that noticeably different selling styles can be equally effective .”
Get to know Acoustik Attak , Pg . 17