Canadian Music Trade - February / March 2020 | Page 14

Ovation Custom Shop Opens Ovation Guitars has opened its new custom shop in New Hartford, CT, which features a small team of dedicated luthiers and technicians with a specialized focus on custom-made, U.S.- built Ovation and Adamas guitars. In the near future, the Ovation Custom Shop will have the ability to fulfill orders on a variety of custom builds. Also located in this New Hartford shop is the new Ovation Workbench, where customers with Ovation and Adamas guitars can get fully-authorized repairs, set-ups, or updates. For more information, contact Ovation Guitars: 805-919-2400, info@ovationguitars. com, www.ovationguitars.com. Steen Grøntved Moves Lunastone Pedals Away from Mass Production Lunastone Pedals Founder Steen Grøntved has an- nounced a signifi- cant restructuring of the company that will see him take back control and move it away from foreign STEEN GRØNTVED mass production and back towards boutique manufacturing in Denmark. Grøntved founded Lunastone in 2011 and hired Allan Strand as CEO in 2016. Its pedals were always designed and developed in Denmark, but production was moved abroad as part of the previous economy-of-scale initiative. Now, small-batch production will move back to Denmark and the products will still be available at dealers throughout the world. For more information, contact Lunastone: [phone], [email protected], www.lunastonepedals.com. 14 CANADIAN MUSIC TRADE (L-R) GREG, JAMIE & JANET DEERING Jamie Deering Promoted to CEO of Deering Banjo Company Deering Banjo Company has announced the promotion of Jamie Deering to the position of CEO. She is the daughter of company founders Greg and Janet Deering and has grown up in the company. “My view is looking at the next 20 years of Deering with a vision in the direction of streamlining our processes and towards even greater efficiency to the benefit of all who work at Deering and all our current and future customers,” she says. Jamie Deering attended her first NAMM Show with her parents in 1979 when she was just six. Throughout her early years, she worked in both production and administrative po- sitions, gaining experience in every aspect of the family company. Later taking on manage- ment roles, she most recently held the position of VP of public relations since 2017. For more information, contact Deering Banjos: 619-464-8252, [email protected], www.deeringbanjos.com. Fender Announces Ownership Change Fender Musical Instru- ments Corporation (FMIC) has announced that Servco Pacific Inc. and TPG Growth have entered into a sale and purchase agreement in which Servco will acquire TPG’s shares in the company. The FMIC CEO ANDY MOONEY acquisition is targeted to close in February 2020. “Fender has enjoyed nearly a decade of sustained growth under the joint ownership of Servco and TPG Growth. We thank TPG Growth for their contribution on multiple levels, both strategic and tactical, and for their support to expand into digital products and services,” says Andy Mooney, CEO of FMIC. “On an operational level, all will remain the same; Fender will continue with the same exceptional management team who all have been instrumental in our recent growth.” For more information, contact FMIC: 480-596-9690, www.fender.com.