NEWS
SUPPLIER SPOTLIGHT
NAMM NEWS
FACES
BUSINESS MATTERS
PRODUCT NEWS
ADVERTISERS ’ INDEX
EVENTS
CLASSIFIEDS
ENDORSER UPDATE
DEPARTMENTS
CONTENTS
February / March 2017 Volume XXXVIII Number 2
PAGE 9
FROM THE FLOOR
The Incoming Generation of MI Pros
PAGE 10
NEWS
The latest industry happenings
PAGE 18
SUPPLIER SPOTLIGHT
Diffusion Audio
PAGE 19
NAMM NEWS
Being Part of the Movement
PAGE 20
FACES
Peter Freedman
PAGE 30
BUSINESS MATTERS
Bolstering Sales Through Reverb . com
PAGE 32
PRODUCT NEWS
The newest products & technologies on the market
PAGE 39
ADVERTISERS ’ INDEX
PAGE 42
EVENTS
OUR PHOTO-RICH WRAP UP OF THE NAMM SHOW 2017 , PG . 26
PAGE 44
CLASSIFIEDS
PAGE 46
ENDORSER UPDATE
Cover design by Jeffrey Rees
FEATURES
PAGE 22
Fresh Ideas for 2017
A Grab Bag of Best Practices to Kickstart Your Year
By Andrew King
From propelling enrollment in your lesson program to surefire social media tips , we ’ ve got some fresh and unique ideas from fellow retailers that you can put to use today !
PAGE 26
The NAMM Show 2017 In Review
By Andrew King
The annual NAMM Show once again hit new highs for attendance and exhibitors while also introducing several new components that will heighten the appeal of future shows .