Canadian Music Trade - February/March 2017 | Page 11

Musikmesse to Create Product Segment Worlds at 2017 Show
Musikmesse , the annual trade fair for musical instruments , sheet music , music production , and music business connections , will return to Frankfurt , Germany from April 5-8 , 2017 .
With over 1,000 events in the halls and outdoor exhibition area , Musikmesse will reach visitors of all kinds during its 2017 run . Retailers and distributors can learn more about the latest trends in seminars at the Business Academy inspired by SOMM as top speakers from the worlds of marketing , business , and law will put forward models designed to meet challenges in the musical instrument market .
Additionally , Musikmesse offers event space for the various musical communities , which include the Drums Brandworld and the Guitar Brandworld , which combine product demonstrations , workshops , and entertainment in special areas . Lectures on keyboard instruments , hardware , and software will be given in the Keys + Recording Lounge while , for lovers of acoustic music and music for wind instruments , the Acoustic Stage and the Wood & Brass Stage provide a genre-specific program . Throughout the fair , there will be concerts by internationally renowned artists on the Centre Stage .
For more information , go to musik . messefrankfurt . com .

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For 2017 Survey

Canadian Music Trade surveyed MI professionals across Canada to find out which products and musical trends they think will be popular and generate buzz in the coming months . Here are the results …

81 %

think rock band instrument sales will remain about the same as last year
CANADIAN MUSIC TRADE 11