Canadian Music Trade December / January 2023 - Page 14

Music China to Make Its Return in October 2023 The dates are set for the return of Asia ’ s largest trade fair for musical instruments , Music China , which will make its homecoming from Oct . 11-14 , 2023 at the Shanghai New International Expo Center . China is currently the world ’ s biggest instrument manufacturer and also the largest sales market .
“ We are already receiving exhibitor enquiries about the 2023 fair , and this is no surprise given Music China ’ s leading position in the global MI industry ,” says Judy Cheung , deputy general manager for Messe Frankfurt ( HK ) Ltd . “ With the knowledge that the fair is the best place to meet dealers and distributors , exhibitors remain eager to expand their presence in the domestic market , and for good reason : the Chinese market is the world ’ s largest . This fact hasn ’ t changed , even amid the pandemic .”
China ’ s domestic MI sales revenue is expected to reach USD 8.6 billion by the end of 2022 . “ Despite the challenges facing other parts of the Chinese economy , the musical instruments industry has remained relatively immune , and this is partially due to a strong appetite for music culture ,” explains Cheung . “ This gives us cause for optimism as we look ahead to the 2023 fair .”
In particular , the growth of music education continues to be one of the biggest drivers of instrument sales , especially in the piano category . “ Piano ownership in China now accounts for more than 75 % of the world ’ s total ,” says Huang Dong , deputy general manager of Schimmel Piano ( China ).
“ We expect the product mix to be the real forte of Music China 2023 , with the fair showcasing instruments across every price point , and across the full spectrum ,” adds Cheung . “ For affluent Chinese buyers , international and heritage brands remain hugely popular , but for the likes of schools and training institutes who also visit the fair , price and durability are important considerations .”
Now entering its 20 th edition , the 2023 fair is expected to feature nine instrument halls spanning some 110,000-sq . -m of exhibition space , covering everything from pianos , bowed instruments , percussion , woodwind and brass , electronic instruments , music education , sheet music , and more . In addition , an extensive seminar program and live music shows bring opportunities for networking and knowledge sharing . Music China is organized by Messe Frankfurt ( HK ) Ltd ., the China Musical Instruments Association and Shanghai Intex Exhibition Co Ltd . For more information , go to www . musikmesse-china . com or email the show ’ s organizers at music @ hongkong . messefrankfurt . com .
PHOTO : COURTESY MESSE FRANKFURT ( HK ) PHOTO : COURTESY MESSE FRANKFURT ( HK )
The NAMM Young Professionals Launch the Mentorship Class of 2022 The NAMM Young Professionals ( YP ) has paired seven mentees and mentors in a yearlong mentorship experience . The program , which launched in 2018 and now marks its 10 th class , will include individuals from Instrumental Music Center , Korg USA , Martin Guitars , The Music People , The Music Shoppe , Nick Rail Music , Spicer ’ s Music , Shure , Sweetwater , and Taylor Guitars . Mentors and mentees who embark on the yearlong mentorship journey can expect monthly meetings and opportunities to meet at industry events like The NAMM Show .
Interested mentor and mentee applicants can sign-up for future classes of the NAMM YP Mentorship Program at www . nammyp . org .
14 CANADIAN MUSIC TRADE