December / January 2022 Volume XLIII Number 1
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DEPARTMENTS
From the Floor Time ... Illusive or Important ?
News The latest MI industry updates
NAMM News Start Planning for The 2022 NAMM Show
Supplier Spotlight Search and Distro Music Equipment
Faces Ray Verrall
Business Matters Values-Based Marketing : Good for Business & The Soul
Product News The latest products & technologies to hit the market
Advertisers ’ Index Events Classifieds Endorser Update
Ultimate Music Theory ’ s Glory St . Germain on how to run a successful lessons program , Pg . 24
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FEATURES
Keep the Guitar Boom Going
Guitar sales shot up during the pandemic , but can dealers , distributors & manufacturers keep it going ? By Kevin Young
Canadian Music Trade spoke with Canadian guitar dealers , distributors , and a manufacturer to find out how they dealt with – and capitalized on – the massive demand for guitars during the pandemic . And more importantly , we ask : was this surge just a fortunate and short-lived spike , or can we expect all these new guitar players to become long-term customers ?
24
Glory St . Germain ’ s
Tips for Running a Successful Lessons Program
By Michael Raine
With her overflowing enthusiasm and astute business sense , Winnipeg ’ s Glory St . Germain has built a massively successful career as the founder , author , and publisher at Ultimate Music Theory , as well as being a coach for other private music teachers and lessons studio owners . In this conversation with CMT , she shares her knowledge about what makes a good music teacher ; how to find and retain new students ; how publishers , teachers , and retailers can better support each other ; and how to operate a successful lessons program .