Canadian Music Trade - December / January 2020 | Page 5

December/January 2020 Volume XLI Number 1 DEPARTMENTS FEATURES 09. From the Floor Majority of Shoppers Admit to “Showrooming” 10. News The latest MI industry updates 16. NAMM News Prepare for Your Future 17. Supplier Spotlight Ultimate Music Theory 18. Faces Dave Dysart 32. Business Matters Maximize Your Revenue with Reverb.com 34. Product News The latest products & technologies to hit the market 39. Advertisers’ Index 42. Events 44. Classifieds 46. Endorser Update Tips to make the most of your time at The 2020 NAMM Show, Pg. 24 Profitable Peripherals Augmenting Your Sales with Adjacent Services By Andrew King Stories from retailers who complement their MI sales with related products and services like recording studios, live venues, vinyl record sales, food, and more. Our Focus on The 2020 NAMM Show By Michael Raine All you need to know about the MI industry’s largest annual North American gathering, includ- ing new show initiatives, the NAMM U schedule, our Canadian Exhibitor Preview, and more. Shinedown’s Eric Bass opts for Furman & other endorser news, Pg. 46