NEWS
SUPPLIER SPOTLIGHT inMusic Canada
NAMM NEWS
FACES
BUSINESS MATTERS
PRODUCT NEWS
ADVERTISERS ’ INDEX
EVENTS
CLASSIFIEDS
ENDORSER UPDATE
DEPARTMENTS
CONTENTS
December / January 2017 Volume XXXVIII Number 1
PAGE 9
FROM THE FLOOR
Making the Most of Your Time at The NAMM Show
PAGE 10
NEWS
The latest industry happenings
PAGE 16
SUPPLIER SPOTLIGHT inMusic Canada
PAGE 17
NAMM NEWS
Being Part of the Movement
DETAILS ON THE CMT NAMM CANADIAN RECEPTION & MUCH MORE IN OUR NAMM FOCUS , PG . 24
PAGE 18
FACES
Nick Hamlyn
PAGE 32
BUSINESS MATTERS
An Artful Way to Talk About Money , Pt . 3
PAGE 34
PRODUCT NEWS
The newest products & technologies on the market
PAGE 39
ADVERTISERS ’ INDEX
PAGE 42
EVENTS
PAGE 44
CLASSIFIEDS
PAGE 46
ENDORSER UPDATE
HEAR ABOUT THE GEAR THAT HAS SEF FROM YOUR FAVORITE ENEMIES & OTHERS TOTALLY AMPED , PG . 46
Cover Photo : London Guitars ’ Steven “ Bungie ”
Kovacs ( left ) assists a customer .
FEATURES
PAGE 20
Doing One Thing & Doing It Well
Finding Success as a Specialized Retailer
By Andrew King
The idea that good product curation and specialized expert service can trump low prices and convenience to win consumer loyalty has some retailers soaring to success .
PAGE 24
Focus on
The NAMM Show 2017
Year after year , The NAMM Show ’ s organizers manage to make the North American MI industry ’ s signature event more exciting than the last – and this year will be no different .